Disco Night

Invitation: Disco Night, 1978

Invitation: Disco Night, 1978. Event records. A0063. Solomon R. Guggenheim Museum Archives, New York

Have trouble imagining the Guggenheim rotunda lit up with a huge rotating disco ball and hundreds of platform shoe–shod revelers dancing to Donna Summer, the Bee Gees, and Chic (Le Freak)? It happened in 1978 when the Junior Associates Committee decided a night of dancing was a good way to raise money for the museum and to encourage younger art lovers to become members. The event took place less than a year after the premiere of the movie Saturday Night Fever when disco was still in fashion. A letter inviting staff reads,

“The Junior Associates are presenting a DISCO NIGHT at the Museum on Thursday, October 5, from nine to one o’clock. There will be dancing in the rotunda, an unusual light show and an open bar… Hoping to see you on the dance floor.”