Before P.S. 1 merged with the Museum of Modern Art in 2000 and became MoMA PS1, the Romanesque school building in Long Island City, Queens, was the permanent location of the Institute for Art and Urban Resources. Founded in 1971 by Alanna Heiss, the institute revitalized the abandoned building as an alternative contemporary art center. This poster announces the opening of the center’s 1976 inaugural exhibition, Rooms, for which Heiss invited 78 prominent artists to create site-specific installations throughout the building. Every unused space—classrooms, hallways, the attic, the basement, and outdoor areas including the roof—was transformed into works of art by artists including Gordon Matta-Clark, Dennis Oppenheim, John Baldessari, Vito Acconci, Nam June Paik, Carl Andre, Bruce Nauman, and Richard Serra. This initial exhibition established the tradition of supporting experimental artistic practice that continues at MoMA PS1 today.