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Cosmopolitan and Colonialist—The Multiple Meanings of Fortunato Depero’s Advertisements

Detail: Fortunato Depero, The Stoplights of the Future Bitter and Cordial Campari (I fari dell’avvenire Bitter e Cordial Campari), 1931. India ink on card, 56 × 41.5 cm. Archivio Galleria Campari, Milan © 2014 Artists Rights Society (ARS), New York/SIAE, Rome. Photo: STUDIO F 38 F, Milan
Detail: Fortunato Depero, The Stoplights of the Future Bitter and Cordial Campari (I fari dell’avvenire Bitter e Cordial Campari), 1931. India ink on card, 56 × 41.5 cm. Archivio Galleria Campari, Milan © 2014 Artists Rights Society (ARS), New York/SIAE, Rome. Photo: STUDIO F 38 F, Milan

Fortunato Depero, one of the Futurist movement's most innovative graphic designers, created startling and unique advertisements—some with a colonialist bent. More

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How the Guggenheim Got Its Visual Identity

Guggenheim sign and logo
The lettering on the Guggenheim Museum's facade inspired the current visual identity. Logo images from Pentagram's style manual for the Guggenheim; photo: David Heald © The Solomon R. Guggenheim Foundation, New York

From Helvetica on 1960s letterhead to a custom font and a global identity system, the Guggenheim's visual branding has had a long and fascinating journey. More