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Cosmopolitan and Colonialist—The Multiple Meanings of Fortunato Depero’s Advertisements

Detail: Fortunato Depero, The Stoplights of the Future Bitter and Cordial Campari (I fari dell’avvenire Bitter e Cordial Campari), 1931. India ink on card, 56 × 41.5 cm. Archivio Galleria Campari, Milan © 2014 Artists Rights Society (ARS), New York/SIAE, Rome. Photo: STUDIO F 38 F, Milan
Detail: Fortunato Depero, The Stoplights of the Future Bitter and Cordial Campari (I fari dell’avvenire Bitter e Cordial Campari), 1931. India ink on card, 56 × 41.5 cm. Archivio Galleria Campari, Milan © 2014 Artists Rights Society (ARS), New York/SIAE, Rome. Photo: STUDIO F 38 F, Milan

Fortunato Depero, one of the Futurist movement's most innovative graphic designers, created startling and unique advertisements—some with a colonialist bent. More